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Be Forward

Be Forward

www.beforward.jp
What is your customer experience with Be Forward?

Be Forward Overview

The generated data is based on reviews and questionnaires provided by PissedConsumer.com users.

AI insights based on reviews
Rating Distribution

Be Forward has a 1.5 star rating from 41 reviews and overall negative sentiment; consumers report frequent non-delivery, unresolved claims and distrust in Be Forward reviews and processes.

Key Takeaways for Future Customers

  • Expect slow or poor response from customer service.
  • Document everything and insist on proof if you request a refund.
  • Inspect condition reports and be cautious when buying cars online.

Negative Feedback / Risk Areas

  • Recurring customer complaints about non-delivery and withheld refunds.
  • Poor claim handling and unresponsive support.
  • Reports of faulty vehicles, missing items, and misleading listings.

Positive Feedback

Some reviewers note an easy purchase process, clear website information, and fair listed prices.

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Media from reviews

Be Forward - Terrible cars
Be Forward - Terrible cars - Image 2Be Forward - Terrible cars - Image 3Be Forward - I keep receiving emails with links for buying even when i place an order...Be Forward - I keep receiving emails with links for buying even when i place an... - Image 2Be Forward - I keep receiving emails with links for buying even when i place an... - Image 3Be Forward - Payment for a vehicle
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Theresa N Fmv

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Harare, Mashonaland Central

Good day to you. I have a complaint to...

AI Highlights
  • - Paid $4,800 for a 2017 Honda Freed via the agent; no delivery.
  • - Arrival claimed in Dar Es Salaam; delivery pending; transport cost $1,495 paid.

Good day to you. I have a complaint to make.

My husband Anthony Tongai Chinyama purchased a car, Honda Freed, through one of the agents here in Harare, Zimbabwe, last year. Mr. A.T. Chinyama.

He paid $4,800 on 28/09/2025 for the purchase of a 2017 Honda Freed. The agent's name is Dingilizwe Evans Mbasopi of Favour Private Limited. The vehicle is said to have arrived in Dar Es Salaam on December 23, 2025, but up to now, he has not delivered the vehicle and is not cooperating. Evans sent us proof written before the Tanzania vessel arrival notice ref No CA277352 HYPERION LEADER status V50130 Anthony Tongai Chinyama vessel arrival notice docked on December 25, 2025.

We paid for the transportation of the vehicle from Dar to Harare of $1,495 on January 3, 2026.

We are stressed and stranded. My email address is tnyemu@***.com.

Loss:
$6295
Pros:
  • Dealing with fraudstars who purpot to be your agents
Cons:
  • Convenient and variety

Preferred solution: Full refund

User's recommendation: I would like you to blacklist fake or fraudister agents

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Simbarashe M Sze

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Harare, Mashonaland Central

Terrible cars

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AI Highlights
  • - Bought a 2022 Hilux from Be Forward; engine seized on arrival.
  • - Flood-damaged, rebuilt; turbo/injectors tempered; seller refused compensation.
Be Forward - Terrible cars
Be Forward - Terrible cars - Image 2
Be Forward - Terrible cars - Image 3

I bought a 2022 Toyota Hilux from Be forward through a local Zimbabwean agent. The car arrived and the engine seized up when we investigated we realised that the car had been water damaged and they had sold me a car knowing full well that it had been flood damaged.

The car was rebuilt we discovered that the turbo, injectors had been tempered with. I will attach Garage report from Toyota and some videos when the engine was opened as evidence.

They refused to compensate the cost of the engine and I had to purchase a new engine locally. I am extremely upset and I don't recommend anyone to purchase cars from Beforward.

Loss:
$8700

Preferred solution: Full refund

User's recommendation: Stay away from this company very poor service. When something goes wrong they don't care

View full review
1 comment
BE FORWARD

Dear Simbarashe M Sze, Thank you for sharing your experience. We’re truly sorry to hear that it didn’t meet your expectations.

Your feedback is important, and we sincerely regret any inconvenience caused.

To allow us to review your concerns and ensure your case is directed to the appropriate team, may we kindly request that you provide your reference number? Kind regards, Customer Support Team BE FORWARD

Anonymous
map-marker Lusaka, Lusaka Province

Poor service

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AI Highlights
  • - Customer service is poor and unresponsive.
  • - Five car purchases; TT copy sent but accounts not checked, causing a month-long delay.

Beforward have become victims of their own success. Their customer service is atrocious to say the least.

It's a mark of a declining, if not a failing business.

I bought five cars from them, sent them the TT copy and they couldn't be bothered to even check their accounts and proceed accordingly. It's been now a month; I have sent countless emails, have called the Japan office and they are mostly unavailable.

I cannot understand, for the life of me, how you can treat your paying customers so poorly.

The only conclusion I could reach is that Beforward are now so flush with cash that they have lost their decency, empathy and care that they owe they customers. Disgraceful!

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1 comment
BE FORWARD

Dear Guest-704****, We appreciate you taking the time to share your feedback. We regret to hear that your recent experience was not satisfactory.

To help us look into your case further and connect you with the right team, could you please provide your reference number? Kind regards, Customer Support Team BE FORWARD

Anonymous
map-marker Dublin, Leinster

I have tried canceling my car with out success

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AI Highlights
  • - Customer did not sign terms and tried to cancel the car.
  • - Harassment and weeks of arguing; contract claim; refund minus 1054 USD instead of shipping.

I believe as I did not sing terms and conditions I could cancel the car. I have been harass and blacked mailed by handler into making either take the car or a refund minus fees 1054USD

I have spend weeks arguing with this person and he keep insisting I have a contract.

If I have a contract then why does he not just send car/ Instead he keeps saying okay we will refund you money but take or fees from it. I have said to him okay send car if you are right then I have no case. I will have car. If you are wrong then I will get refund and you ship the car back.

If he is so sure he I have a contract with them why not ship.This has been going on for several weeks. I have asked for email for complaints and head office he won't give them. I bought two cars and they went fine however if you run into trouble expect push back on everything.

The European handler work Javanese hours so they are working while Europe is sleeping. This doe not make sense.

User's recommendation: offer proper mediation in stead of dragging customers throught the hoops.

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1 comment
BE FORWARD

Dear Guest-696****, We sincerely regret to learn that your experience with BE FORWARD did not go well. To allow us to review your concerns and ensure your case is directed to the appropriate team, may we kindly request that you provide your reference number?

We appreciate your cooperation and look forward to assisting you. Kind regards, Customer Support Team BE FORWARD

Resolved
WITAG

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Resolved: Breach of Contract and Poor Customer Care

AI Highlights
  • - Non-delivery of BY002826/Inv#339**** Range Rover after US$75,049 payment.
  • - Funds diverted to an agent's deposits and the car was re-listed.

I have a grievance arising from the non-delivery of BY002826/Inv#339**** of 21/05/25 - 2024 Land Rover Range Rover. I paid the full US$75,049 price and sent the bank-stamped TT copy on 22/05/25.

Beforward received my money on 27/05/25. Instead of allocating it to BY002826, they quietly sent it to my agent's account under deposits. On 30/05/25, my car was put back on the market for US$75,805 and later hiked to US$119,595. I even got a quote for a car I had already bought!

Emails to the sales team, senior manager sales, and BF president seeking answers either got cold replies or were ignored. I am shocked by this lack of courtesy and integrity. No one has explained why, instead of being delivered to me, Beforward is selling my car! My losses are growing by the day because I took high-interest loans to buy this unit.

Being already in Durban, I was assured of quick delivery and the low marked price meant great ROI. I beg Beforward to do the right thing by delivering my car or at least engaging me.

Pros:
  • Mostly reliable

User's recommendation: Beforward usually delivers but be cautious

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Rose m Qsp

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

I keep receiving emails with links for buying even when i place an order which is the proof of payment

AI Highlights
  • - Car shown as proof of payment; ownership documents not provided.
  • - Emails only had payment links; site shows a car under proof of payment.
Be Forward - I keep receiving emails with links for buying even when i place an order...
Be Forward - I keep receiving emails with links for buying even when i place an... - Image 2
Be Forward - I keep receiving emails with links for buying even when i place an... - Image 3
Contains 1 confidential file for company representatives

Kindly I have a car indicated as proof of payment and another on as order placed but I have never been given documents of ownership.they only sent email with links of payments,then why in the befoward website I have a car under proof of payment

User's recommendation: Kindly check if the email is indeed from befoward because in the send to option on the two emails dont look alike

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sandeep j Tep

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

WRONG INFORMATION BY YOUR AUTHORIZED AGENT OR JAPAN OFFICE INV NO 343****

AI Highlights
  • - Booked 2 cars in June; paid $5000; price claimed inclusive to Lusaka with inspection and insurance, later denied and Lusaka discount blocked.

I BOOKED 2 VEHILCESIN THE MONTH OF JUNE. YOUR AUTHORIZES AGENT CONFIRMED PRICE AND ISSUE A INV .

ON THE BASE OF INVOICE AND INFORMATION WE PAID $5000. PRICE WE REQUESTED WITH INSPECTION, WARRANTY AND INSURANCE REACHED UPTO LUSAKA. I CONFIRMED 3 TIME BEFORE PAYMENT THAT RPICE IS INCLUSIVE EVERYTHING UPTO LUSAKA WITH INSURANCE, INSPECTION AND WARRANTY HE CONFIRMED ME 3 TIMES. TODAY HE SAID PRICE IS NOT INCLUSIVE OF INSPECTION.

HE SAID GOT INFORMATION FOR JAPAN AND THEN HE CONFIRMED TO ME. SECOND BEOFRE I PAID HE SAID $ 200 DISCOUNT IF WE BOOKS CAR UPTO LUSAKA BUT NOW HE SAID FROM JAPAN THEY BLOCKED THAT DISCOUNT AS WELL. I DONT KNOW WHERE THE MISTAKE IS.

YOUR AENT IS NOT QUALIFIED AND JUST MISGUIDE CUSTOMER OR PLAYING A GAME FROM JAPAN. PLS CONFIRM AND WHATSPP ME +260-979-****77 THANKS A LOT

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Catarino Wsz

Payment for a vehicle

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AI Highlights
  • - Money was paid to the Beforward account instead of the car invoice.
  • - The cash sits on Beforward and should be refunded to my bank account.
Be Forward - Payment for a vehicle
Updated by user Apr 17, 2025

I give them 0.0

Original review Apr 16, 2025

Money never go to the invoice they send it to the Beforward account instead of the car now the cash just setting there on my Beforward and I need it back in my bank account. There is no one on there team really trying to get to the issue of trying to add the cash to the vehicle or to refund my cash really need some advice

User's recommendation: Non

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1 comment
BE FORWARD

Dear Catarino Wsz, We sincerely regret to learn that your experience with BE FORWARD did not go well. To allow us to review your concerns and ensure your case is directed to the appropriate team, may we kindly request that you provide your reference number?

We appreciate your cooperation and look forward to assisting you. Kind regards, Customer Support Team BE FORWARD

Zulema Vtx

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Faulty vehicle - no compensation

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AI Highlights
  • - Engine failed on a new BeForward vehicle on the way home.
  • - Fault was not disclosed at purchase and BeForward refused compensation.
Be Forward - Faulty vehicle - no compensation

The engine failed on my newly purchased vehicle from BeForward as I was driving it home after collecting it from the port. It had a clear fault that was not disclosed at the time of purchase but BeForward refused any compensation, saying it wasnt covered under their warranty.

Im now left with an expensive repair bill to even get the car on the road and have been without a vehicle for 2 months while waiting for a response from them. I do not recommend and would not buy from BeForward again after this experience.

Loss:
$3
Cons:
  • Faulty vehicle

Preferred solution: Full refund

User's recommendation: Buyer beware

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1 comment
BE FORWARD

Dear Zulema Vtx, Thank you for providing your feedback. We’re truly sorry to hear that it didn’t meet your expectations.

We hope to have the opportunity to serve you better in the future. Kind regards, Customer Support Team BE FORWARD

JOSEPH H Ooq

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Sayanogorsk, Siberian Federal District

One key missjng

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AI Highlights
  • - BW486915 Volvo arrived with one spare key.
  • - Please send the missing spare key ASAP; customer must cover key cost.
Updated by user May 04, 2025

These people what they consider only selling car and they dont consider quality at all. I ordered volvo xc60 2014.

The car came with a lot technical issue including oil leakage. And bad enough came with single smart key which is going to cost me more than 300 usd.

I complained but no one responded. Actually I have bad experience to choose beforward.

Original review Apr 17, 2025

i have ordered BW486915 this volvo seeing 2 spare key of the car but when i have received the car and documents i have got only one key. please send me as soon as possible my car spare key so that i can deliver to my customer .i visited local office and document center .they said they dont have the car key.

plz send me the key

My sales manager is Ashraf Hassan Khan from beforward Japan.

He gave me support but finally told me that I HAVE TO MANAGE THE KEY ON MY OWN COST. Please assist as I am customer and several times buying or do referal my customer to beforward.

Loss:
$300

Preferred solution: Apology

User's recommendation: Don't trust 100% they don't have after sale service

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1 comment
BE FORWARD

Dear JOSEPH H Ooq, We appreciate you taking the time to share your feedback. We're truly sorry to hear that your recent experience was not satisfactory.

We hope to have the opportunity to serve you better in the future. Kind regards, Customer Support Team BE FORWARD

Javaughn S Etr

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

I see a car that’s under offer and I want to purchase it now

No problems just saw a car thats under review but I would like to purchase it now so I like to get to the seller or dealer.

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Rose m Qsp

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

How to differentiate the real befoward email

AI Highlights
  • - Real and fake Befoward emails differ.
  • - Sending to B triggers BE to reply.
  • - BE sends payment links as proof of purchase, but ownership documents are missing.
Contains 1 confidential file for company representatives

Kindly educating the real and fake befoward email. The email claims to be legit, but they differ.

In the 'send to' option on the email, one has a capital 'BE,' while the other has one capital 'B.' If I send to 'B,' the 'BE' replies. It seems they work together. 'BE' is sending me links of payments even when I place an order on the website, which is proof of purchase.

When I click 'proof of payment' on the website, it brings the car I have bought, yet befoward has never sent documents of ownership. This has happened to more than ten cars, including a van that I was buying for an organization as a gift.

Preferred solution: Full refund

User's recommendation: Dont click to links and differentiate legit email

View full review
Anonymous
map-marker Gaborone, Gaborone

Bought a car which came with many many mechanical faults and engine lights on

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AI Highlights
  • - Bought from BEFORWARD; received 1 key.
  • - Oil spill, flat tyre, and engine lights were present.
  • - In transit 45 days; coolant needs water top-ups.

We bought a car from the BEFORWARD website and payment went through smoothly. When car arrived and was still at bonded warehouse we noticed that we had received 1 key instead of the 2 that were advertised, there was clear oil spillage all over the engine, there was a flat tyre ( which the agents/carriers that took car from receiving port to our final destination ended up agreeing to cover ) and some engine lights were on; but we did not think anything of them and were just waiting to collect car after paying tax; which we did.

On the day we collected car from the bonded warehouse; the car engine light for coolant/water started beeping; again I did not think anything of this as one may expect a car that had spent over 45 days in transit( Singapore to Botswana ) to be low on things like water and oil.

All this was before car was registered to be able to be driven on my countries roads; we managed to register car and the entire time we would need to pour water every 10km or so which was and is still disappointing beyond believe.

We had spent over 8kusd to purchase a car which looked amazing on the advertised pics & vids from BEFORWARD website and had very low mileage (less than 50k).

After registering car with all its problems and engine lights we started to notice other problems. After a proper car wash we noticed that there was clear evidence that car had gone through a major paint job; one of the doors was a subtly different shade of color than the rest of the car. There were dents that were poorly concealed using paint and the boot area had areas of paint that were bubbling on closer inspection; further evidence that there had probably been a poor paint job on the car; none of this was disclosed on the advert and the vids and pics that were on advert were made in such a way that these issues and many other were impossible to see even with good vision. For example the video advert was taken in a brightly lit studio thus exaggerating how uniform the paint is and the dashboard was not shown as we would would have seen the many engine lights; also the fog lights, one of which we would later notice was not working, was deliberately not shown on the adverts photos or videos is even more evidence that the car was intentionally made to look better than it was.

By the way i had been trying to communicate with the BEFOWARD office which is a mammoth of a task in and of itself; you will never ever hear the voices of the employees you communicate with, they take weeks to respond to emails if at all.

We decided that since no one was responding it was in our best interest to get the major problems sorted out at local auto stores to avoid permanent damage so we parted with 300usd to get the water problem fixed temporarily. the mechanics at the auto shop we had taken our car too explained that the car had many issues and would need us to pay much more and that the 300usd was just for a temporary fix at least until BEFORWARD claims department had responded back to us in our claim for damages.

We finally got an email saying we should fill in a claims form which we did along with providing quotations, as requested, of all mechanical problems we were alleging to have been experiencing ever since we took possession of car and about 4 gigabytes worth of photos and videos with dates. About 2 to 3 months later BEFORWARD wrote to us basically saying the problems we had mentioned had started when the car was in our possession; I felt defeated.

They also sent an attachment of the policy every client agrees to when purchasing a car. Even after going through policy (terms and conditions) it was clear the evidence i had provided was enough to intiate some remimbusrement negotiations of some sort.

The car now has more engine lights like braking system issue and the coolant problem which is the most annoying; we pour water in a car that looks that good every few kilometres.

Here is what you must know as a first time buyer the Terms and conditions you would have to sign by virtue of purchasing a car from the BEFOWRARD website protects BEFORWARD and not you; pics and vids could be made to look better than the real car; that's not their fault but yours for not being smart/vigilant enough to see a scratch from a video or photo.

The advert could deliberately hide/not show the dashboard and if you receive car with engine lights on then again its you fault.

If paint looks good on advert and you receive a car that has been painted then again its not their fault you should have known.

2

This is not the first time I've bought a car online; about four years ago I bought a car which went ages without giving any issues. I will never ever buy a car from BEFOWRARD and good luck for those of you who choose to do that ; if car comes in a good condition its all good but if car comes with issues know that there isn't thing we can do about it and even if there is its a long and tedious process to get them to even notice you or take you seriously.

Lastly there is the issue of fake mileages, it seems the Singaporean Government ( country of origin of the car I bought) may be aware that export vehicles' mileages are tempered with and turn a blind eye; again there is nothing you can do about this...red flag : if a car is 10 years or older and has a mileage of less than 100k then it has most likely has had its mileage tempered with, This whole experience has left a bitter taste in my mouth in terms of online purchases of cars; thank you BEFORWARD for the lesson :)

User's recommendation: Buy if you are in the business of charity work or losing money.

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JOSEPH H Ooq

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Once sale they dont listen to customer

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They must listen to customer without segregate retail or corporate customer. They listen much corporate customer

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Richard P Ybe

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Petaling Jaya, Selangor

Fake web site fraudulent contract and charges BUYERS BEWARE WARNING TO ALL VEHICLE PURCHASES DO NOT PRESS BUY!!!!!

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AI Highlights
  • - They did not provide the required ID photos for import permit.
  • - Charged unauthorized fees and offered a refund that left me liable for govt apps.

The company did not provide the identification photos required to apply for the import permit. They took unauthorized money from my account. When challenged, they offered to refund the full amount of the contract, leaving me in a position owing my customs import company, or providing services to make an application for the government service provider.

Cons:
  • Fraudulent charges and contract

Preferred solution: Apology

User's recommendation: DO NOT ENTER A CONTRACT TO BUY

View full review
1 comment
BE FORWARD

Dear Richard P. Ybe, We appreciate you taking the time to share your feedback.

We sincerely apologize that your experience was not satisfactory.

We hope to have the opportunity to serve you better in the future. Kind regards, Customer Support Team BE FORWARD

Miho T

This review is written by an individual who has purchased the reviewed product/service and/or confirms being a paying customer of this company. Check our FAQ

Verified Buyer
|

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

I lost more than $6000 for the car

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AI Highlights
  • - In BC, imported cars must pass safety inspection.
  • - Be Forward's car failed inspection, cost over $6,000, and they refused repairs.
Contains 5 confidential files for company representatives

In BC, Canada all imported cars must pass the safety inspection for registration. The car from Be Forward failed.

It cost me over $6000. They said I needed to file the complaint within 2 days. The car came to my place after 40 days of arrival(you can't go into the port here. You need to rely on the middle company for deliver).

Then, it took one week to get the appointment for the inspection. Be Forward said it was too late but if I had a video they might think. I don't understand what video! Do they need a video of broken parts?

Then, they sent me a very rude message to refuse to pay any repair or refund because I couldn't get the video of the broken parts and it was too late. Do not buy a car from them. waste of money.

You throw your money away. You can't trust them.d

User's recommendation: Do not buy a car from them

View full review
1 comment
Malaika Zis

Sir my money is not coming in my account. It has been 7 days.

About

Summary

Be Forward

is a Japanese car exporting company with head office in Tokyo. Be Forward offers a large variety of vehicles types and makes. Subaru, Mazda, Honda, Isuzu, Lexus etc among a variety of others. Body types of vehicles vary and include coupes, SUVs, sedans, hatchbacks, and wagons etc. Diesel, hybrid, or electric etc, at Be Forward buyers can select among a wide array of cars to suit their particular needs. Be Forward has branch offices in a number of locations across the globe: Zambia, New Zealand, Kenya, South Africa, and Tanzania etc.

Be Forward reviews and complaints

Be Forward is ranked 668 out of 3186 in Dealers category

Area Served

Worldwide, Asia

Payment Methods

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